Global Women Intimate Care Products Market to Surpass $37 Billion By 2030: Future Market Insights

The global women’s intimate care products market is expected to surpass $37 billion by 2030, Future Market Insights reports.

 

The women’s intimate care products are moving away from its traditional health and cleanliness focus and into the world of beauty. A plethora of options are now accessible, ranging from common gels and lotions to unique e-products, vastly boosting the market for women’s intimate care goods. The shift to organic and greener hygiene care products has recently made producers understand the market’s genuine potential, according to the New York-firm.

 

In order to strengthen their foothold in the market, certifications from international organizations such as the USDA, the ICEA, the Soil Association, the BDiH, CosmeBio, Ecocert among others are being sought. Given greater access to information, there is immense focus on launching plant-based and organic intimate care products. Spurred by these factors, Future Market Insights predicts the women’s intimate care products market will rise at a CAGR of 4% between 2020 and 2030.

The intimate hair washes segment is expected to witness two-times higher growth than other product types. Sales via online sales channel is expected to continue demonstrating impressive growth. FMI projects online sales to rise at a CAGR of nearly 5% between 2020 and 2030. Women’s intimate care products in the mid-price range are expected to enjoy higher sales across the world, the firm reports. 

 

East Asia is forecast to exhibit an above-average global growth rate. Rising awareness about the importance of maintaining menstruation hygiene among women steered by government initiatives is enabling growth in this region.

 

The hair removal segment is estimated to dominate the women’s intimate care products market among product types with at least 700 bps higher than the next important category.

 

With increasing awareness about menstrual and personal hygiene, the women’s intimate care products market is witnessing higher demand for liners. FMI foresees the sales uptick to continue in response to the rising population of working women.

 

Women’s inclination towards trying novel and more sustainable products while discarding their conventional counterparts has spurred innovations in panty liners. Besides launching biodegradable versions, manufacturers are innovating liners in different shapes and sizes with portability options, the report says. Besides this, the market is exhibiting ample focus on raw materials used for production. For instance, producers are have launched 100% organic cotton panty liners to reduce impact on nature. Chemical free menstrual products for instance are currently in high demand.

 

Manufacturers are therefore focusing on launching new products in accordance with the changing need of the customers— one of the chief factors driving the women intimate care industry.

 

According to a lead analyst at FMI, sales representative of key companies are interacting with doctors and engaged in educating women about the necessity of intimate care products for personal hygiene, giving rise to prescription-based hygiene products.

Some of the key players operating in the global women intimate care products market are Kao Corporation, The Procter and Gambler Company, Unicharm Corporation, Uniliver PLC and others. These companies are focusing on offering innovative products based on good quality materials to meet the demand for toxic-free intimate care products.

 

Key players are also prioritizing acquisition and collaborations. In 2018, Kao Corporation had acquired Washing Systems, LLC to strengthen professional-use products business. That same year, the Procter and Gambler Company had acquired Walker & Company Brands, a start-up making health and beauty products for strengthen its company portfolio.

 

In 2019, The Procter and Gambler Company acquired ‘This Is L.’- feminine care brands in the US to strengthen its market position.

 

View the full report here.