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Consumers will ‘make a statement’ with whimsical aesthetics in personal care and the home.
January 6, 2025
By: Melissa Meisel
Pinterest revealed its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025.
The trends show that more people are leaning toward bold forms of expression and maximalism.
2025 will be about making a statement—individuals will look for ways to stand out and engage all their senses through their style choices.
Women will be treating themselves like goddesses in 2025, embracing their divine drip like never before with gold facials, goddess braids and sublime nail designs. Among Boomer and Gen X women on Pinterest, “goddess energy aesthetic” is a hot search term.
Dark, edgy beauty is the next new thing with Gen Z and Millennials diving into sultry siren makeup, wet wavy hair and moody mermaid manicures.
2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend. Searches for “Salvador Dali aesthetic” suggest a pull toward the Surrealistic art movement.
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