Grooming & Hair Color Brand Cleverman Raises $1.8 Million

Grooming brand Cleverman has raised seed funding from L'Attitude Ventures, along with participation from Fab Co-Creation Studio Ventures and angel investors, bringing its total round funding to $1.8 million. The company plans to invest in research, product innovation, e-tailer expansion, and brand awareness.

Launched in March 2021 by entrepreneur and P&G and Revlon industry veteran Carlos Barreto, Cleverman offers customized and made-to-order professional hair and beard color solutions.

L'Attitdude Ventures is a purpose-led venture capital firm that invests exclusively in early-stage, US Latina/o led and owned companies. General partners are Sol Trujillo, Oscar Munoz, Gary Acosta, Kennie Blanco, Laura Moreno Lucas, and Pete Amaro.

“We are absolutely ecstatic to have such an incredible team of investors join us for our seed round. Their support will be instrumental in taking Cleverman to the next level, and we couldn't be more confident in our ability to succeed,” said Barreto, who serves as CEO.

Barreto called L’Attitude Ventures a “rock-solid VC firm.”

“With their focus on empowering the Latinx entrepreneurial community, we are thrilled to have the L'Attitude team on board, and eager to take advantage of their expertise to help Cleverman soar to new heights,” Barreto noted. “As a proud Latino founder, I'm delighted to see Cleverman continue to grow and thrive. Our journey has been nothing short of amazing since we sold our first product two years ago. With our recent funding, I'm excited to see what the future holds for Cleverman and can't wait to see us take flight to even higher levels!”

Cleverman’s customized hair and beard dye products are generated by its three minute personalized quiz. Starting at $18.95, the brand’s hair dye kits come with hair and beard care, applicators and tools.