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Paume is currently shoppable at Ulta.com, followed by an in-store rollout to 700 Ulta Beauty locations across the country on Oct. 27.
October 2, 2025
By: Lianna Albrizio
Associate Editor
Hand care brand Paume is extending its palm (and products!) at Ulta Beauty.
“Launching with Ulta Beauty is a defining moment for Paume since our debut in early 2021,” said Amy Welsman, founder and CEO. “It is a new chapter in our growth as we bring our hand care to a wider audience. This partnership will help further our mission to lead and define the hand care category, and get our products in the hands of more consumers.”
The milestone marks the brand’s first specialty beauty retail partnership in the US. Known for its unique formulations, design-driven packaging and luxurious hand care accessories spanning $12-$43, Paume has already garnered a strong presence through retailers like Nordstrom, The Detox Market, Grove Collaborative, LOFT and SLFMKR.
The brand’s best-selling Mini Probiotic Hand Balm will be on shelves in select stores beginning Oct. 27, making this cult-favorite product accessible across the US. A timely addition for the cooler months, the balm provides rich hydration with a lightweight, fast-absorbing formula designed to nourish dry, overworked hands.
Current Paume products on ulta.com, include:
10-ounce Probiotic Hand Balm;Renewing Hand Serum;Exfoliating Hand Cleanser;Cleansing Hand and Body Wipes;Moisturizing Antibacterial Hand Gel;Cotton Overnight Gloves & Socks;Overnight Hand and Foot Mask; andMini Duo Set.
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