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132-SKU assortment will be sold in stores and online.
August 26, 2024
By: Christine Esposito
Editor-in-Chief
Haus Labs by Lady Gaga is rolling out into Sephora at Kohl’s stores nationwide and on kohls.com. The retail expansion includes 132 SKUs across eight product categories, including all shades of Haus Labs Triclone Skin Tech Foundation and Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealers.
“We are excited to continue the brand’s momentum by expanding into Sephora at Kohl’s, bringing Haus Labs by Lady Gaga to new beauty consumers across America,” said Ben Jones, CEO of Haus Labs by Lady Gaga. “The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win.”
Haus Labs by Lady Gaga launched in June 2022, expanding its presence globally through strategic partnerships with Sephora. Initially introduced in 25 Sephora stores and online across the US and Canada, the brand extended its reach in September 2022 to all Sephora locations in North America, coinciding with the release of the Haus Labs by Lady Gaga Triclone Skin Tech Foundation. In June 2023, the brand expanded internationally across Sephora UK followed by a March 2024 rollout across 12 additional countries in Sephora Europe.
“We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl’s is yet another exciting milestone,” said Alison Hahn, SVP makeup & fragrance merchandising at Sephora.
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