P&G’s Head & Shoulders Is Official Shampoo of Major League Soccer

Head & Shoulders is scoring big with a powerful header into the soccer field.

The anti-dandruff shampoo has teamed with Major League Soccer (MLS) as its official shampoo. The partnership celebrates the league’s history of “great hair” while helping the nation’s best soccer players stay confident on and off the playing field, officials said.

The brand has teamed with rising MLS star and US international forward Diego Luna to highlight the importance of scalp care, sharing how he ensures pesky flakes that can collect on uniforms are no match for his attention to the game using the shampoo.

The partnership comes on the heels of the brand’s collection upgrades recently reported in Happi.

“Staying focused is one of the most important things for me when I’m on the field,” said Luna. “Between all my matches and travel, I need my routine to be consistent, so I look and feel my best, with no distractions. That’s why I’m so excited to work with Head & Shoulders. They help me have one less thing to worry about so I can focus on helping my team win on the field.”

Showing Up with Confidence

The Procter & Gamble-owned brand has been fighting dandruff since 1961. Officials said over 60 years of proven science has made Head & Shoulders the “go-to choice” for players and fans.

“Confidence isn’t just about how you play, it’s how you show up,” said Omar Goff, North America end-to-end commercial leader for Head & Shoulders. “[Diego] brings style, presence and pride every time he steps on the pitch, representing a generation that shows up with skill, identity and confidence. Together, we’re making scalp care part of the everyday ritual, helping everyone stay ready, look sharp, feel confident, have great, healthy hair, and make a great first impression.”

The campaign will kick off this spring with Luna appearing in recurring TV spots and digital content.