Company News

House of Grō Onboards Saks Fifth Avenue & Casa Cipriani Spa as Partners

Beginning late August, SaksFifthAvenue.com will begin carrying the brand known for sustainably-housed luxury products that embody inside-out wellness.

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By: Lianna Albrizio

Associate Editor

House of Grō continues to expand in popularity, currently in retail and spa partnerships. 
 
Beginning late August, SaksFifthAvenue.com will begin carrying the brand known for sustainably-housed luxury products that embody inside-out wellness. House of Grō debuted one year ago on NeimanMarcus.com after launching on its own ecommerce site, houseofgro.com. The sister-brother founders/formulators have since added The Eye Detox Brightening Oil to the collection, with plans for additional line extensions in early 2023 and beyond.
 
“We are very motivated to grow this brand,” said Cofounder Irina Gottesman. “For my brother and I, it is not just about achieving entrepreneurial success. We’ve started businesses in the past and benefited from those experiences. This time it’s personal.”
 
Gottesman refers to Great-Grandmother “Bivi” who regularly used the brand’s signature ingredient, chaga mushroom, for almost everything that ailed the family. Chaga is an effective skin ingredient with many benefits. When integrated into a professional spa facial protocol, it is uniquely effective and decadently experiential. After a successful three-month test and learn, the NYC-based Casa Cipriani Spa has opted to add the Grō Glow Facial to its permanent menu. This is House of Grō’s second spa partnership. In 2021, the business partnered with Miami’s Eden Roc Hotel Spa.

The Product Line 

Woke Rejuvenating Face + Neck Oil ($125) is a face, neck and chest oil that incorporates chaga mushroom and cannabidiol with powerful essential oils. This nourishing chaga and CBD-infused oil sinks instantly into the skin leaving a soft, supple, natural glow. It enhances any moisturizer, but is also perfect for hydrating skin on its own. Woke is formulated only with organic ingredients creating the ultimate natural face oil.
 
After Dark Anti-Aging Night Serum ($135) is an intensely luxurious, nourishing and moisturizing formula that combines chaga mushroom and organic full spectrum cannabidiol (CBD). After Dark visibly reduces the appearance of fine lines and wrinkles, working with your body’s natural processes to restore elasticity and instantly soften the texture of the skin. After Dark serum is packed with active antioxidant and anti-inflammatory ingredients that nourish the skin while visibly reducing the depth of fine lines and wrinkles. 
 
Eye Detox Brightening Oil ($90) is a powerful hemp and chaga-infused oil that instantly relieves tension, brightens dark areas and dramatically reduces the appearance of under-eye inflammation. The stainless-steel roller applicator is designed to rapidly cool skin while helping the eye area appear brighter and well-rested.
 
All products are available on NeimanMarcus.com.

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