New Products

Huda Beauty’s Blush Filter Liquid Blush Achieves a Filtered Finish Sans the Filter

Lightweight liquid blush has buildable, blendable pigments and finely milled micro-pearls for a soft-focus, high-impact glow.

Beauty enthusiasts often turn up the blush filter to alter their gram and Snapchat posts.

But Huda Beauty wants beauty enthusiasts to achieve that filtered look naturally.

Introducing the brand’s new Blush Filter Liquid Blush. The lightweight liquid blush has buildable, blendable pigments and finely milled micro-pearls for a soft-focus, high-impact glow.

“I’m obsessed with achieving a filtered finish without the filter,” said Huda Kattan. “So, I wanted a blush that gave the most beautiful ‘airblushed’ finish while being super lightweight with plenty of playtime and staying power! I love ombre blush, so right now, I’m using two shades of Blush Filter to create a multi-dimensional blush. I use a lighter shade on the top of my cheekbone and a darker shade below and blend before setting with our Easy Bake Loose Baking & Setting Powder. It’s so fire and so easy!”

Available in Cotton Candy, Peach Sorbet, Strawberry Cream, Watermelon Pop and Black Cherry, the scented shades work across all skin tones. The innovative peanut-shaped doe foot makes application seamless.

Blush Filter Liquid Blush retails for $21 in-stores and online at Sephora and HudaBeauty.

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