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The new 30,000 square-meter facility in Guangzhou’s Zengcheng District is equipped with advanced technologies designed to support rising regional demand.
June 26, 2026
By: Lianna Albrizio
Associate Editor
Iberchem has opened a new manufacturing center in the Zengcheng District of Guangzhou in China.
Diplomats and commercial attachés from China, Spain and the UK, alongside Danuta Gray, Chair of Croda, Sandra Breene, President of Croda Consumer Care and José Balibrea, Managing Director of Iberchem and VP of Croda’s Fragrances & Flavors division were present.
The ceremony marked a significant milestone in Iberchem’s development in China and reaffirmed the company’s long-term commitment to one of the world’s most dynamic fragrance markets, officials said.
“Today marks an important milestone for our business in China and, above all, for the customers and teams who have grown with us over the years,” said Tony Xu, general manager of Iberchem in China. “By expanding our creative, technical and manufacturing capabilities in a larger and more advanced environment, we are now better positioned to respond faster, collaborate more closely and provide the level of service, agility and local relevance that our customers increasingly expect.”
The new site comprises five buildings, principally for fragrances, and brings together expanded R&D laboratories, offices, a production center and a warehouse under one roof. Home to more than 170 full-time employees, the facility is considerably larger than the previous one and designed to support the company’s continued growth in China and across Asia. Its laboratories enable a broader team of fragrance specialists and perfumers to provide advanced customer support and drive research in fragrance technologies such as microencapsulation and neuroscience. The fully robotized production center enhances development precision, consistency and delivery times.
The new center also hosts Croda’s Beauty Actives business, most specifically botanicals, creating a stronger connection between complementary expertise and enabling deeper collaboration across teams and technologies to support customers more effectively.
“Iberchem made its first investment in China in 2002, driven by ambition, conviction and a strong belief in the market, our team and the value of long-term partnerships,” said José Balibrea, managing director of Iberchem and VP of Croda’s Fragrances & Flavors division. “Today, that vision has become reality: China is our number one country by sales, and Asia is a key pillar of our F&F 2030 growth strategy. This new facility marks an important step in our journey, strengthening our ability to support customers, accelerate innovation and deliver our long-term growth ambitions in China and across the region.”
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