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More than 650 exhibitors from across the globe will be in Bangkok Nov. 5-7.
June 26, 2024
In-Cosmetics Asia, a leading event in the Asia Pacific region for personal care ingredients, will return to Thailand on Nov. 5-7.
Currently leading the way as one of the biggest beauty markets in the world, accounting for almost a third (32%) of worldwide retail sales ($570 billion), APAC is dominating the global sector with a revenue share of $181 billion.
Taking place at the Bangkok International Trade & Exhibition Centre, the event comes at a time when major beauty markets in the region have surged on the international stage. K-, J- and C-Beauty have swooped western markets, followed closely by emerging markets in Southeast Asia. Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by 277% year on year.
The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.
“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet,” said Sarah Gibson, event director at In-Cosmetics Asia. “For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status. Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skincare.”
In-Cosmetics Asia 2024 will welcome over 650 exhibitors from across the globe – the largest number in the show’s 15-year history. These include some of the top 10 suppliers, from Ashland, Croda, and DSM-Firmenich, to Evonik, Clariant and Lubrizol. Additionally, the event will feature 79 new exhibitors and more in a dedicated New Exhibitor Zone.
Encompassing four key focus areas, this year’s event will home in on science, innovation, trends, and community, ensuring visitors gain unparalleled insights into the latest developments and directions of the industry in the APAC region and beyond. Aligned with both growing and emerging consumer trends, anti- aging and well-aging, health and wellness, natural beauty, sophisticated simplicity and neuro-cosmetics will be prominent themes seen throughout exhibitors’ showcased products and an informative educational program.
With climate change impacting skin health and consumers becoming increasingly concerned about melanoma, acne, atopic dermatitis and other conditions, the demand for products that protect and preserve skin health is on the rise. This year’s Spotlight On Skin Screen will offer interactive experiences for attendees to touch and test ingredients specially formulated for skin protection, repair, maintenance and alteration. Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants and Clariant Singapore will present and discuss their latest advancements in anti-inflammatory products, the microbiome, probiotics, skin lightening and brightening, blue light therapy, and more. All showcased ingredients will compete for the prestigious In-Cosmetics Asia Awards.
This year’s refreshed Marketing Trends and Regulation Theatre – a space to discover the latest cosmetic industry marketing insights, trends, and regulations – will offer visitors updated, not-to-be-missed insights, with sessions delving into topics such as global beauty, wellness trends in APAC; K-beauty and C-Beauty, artificial intelligence (AI), botanical resources, and more.
Adding to the educational opportunities on offer, the Formulation Lab will return to host live demonstrations on formulating finished products using exhibitor ingredients. In addition, the expert-led Technical Seminars will provide comprehensive overviews of key personal care ingredients shaping the APAC beauty market, their benefits, and scientific substantiation of product claims.
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