In New York, Residents Are in a Skin Care State of Mind

The air quality has always been a problem in the world’s biggest city – New York City – which can wreck havoc on skin. It comes as no surprise then, that New York State takes the top spot as the most beauty and skincare-hooked state in the US, per new research by Ethos Aesthetics and Wellness.

 

The Centennial State, Colorado, home to Rocky Mountain National Park, comes in second, with average searches peaking at 3,482 over the past year per 100,000 people. 

 

The Magnolia State, Mississippi, is the least interested in beauty and skincare in America. (Apparently, residents here find no need to guild the lily.) 

 

Researchers analyzed an extensive list of beauty and skincare-related terms on Google Keyword Planner to find out how frequently, over the past year, each state has been searching for beauty and skincare-related terms. These terms were combined to reveal each state's monthly average searches per 100,000 people.  

New York topped the list as the state that loves all things beauty and skincare the most in America. With 3,620 searches per month per 100,000 people, this state dominated the list with the highest search levels for 79 beauty and skincare terms, including ‘hairstyles’, ‘manicure’, ‘lip gloss’, ‘nail polish’, ‘hair oil’, ‘lipstick’, ‘lip balm’, ‘face oils’, ‘best blush’ and ‘vegan makeup’.  

 

The second state, which cares the most about beauty and skincare rituals the most is Colorado. Searches for beauty and skincare-related terms in this state average 3,482 per month per 100,000 people, and the state has the highest search levels for 14 related terms, including ‘long hairstyles,’ ‘best skincare routine’, ‘how to use contour’ and ‘temporary hair color.’ 

 

California places third with an average monthly search volume of 3,454 per 100,000 people. This state is most interested in 88 related terms, such as ‘eczema skincare,’ ‘best setting spray,’ ‘best drugstore setting powder’ and ‘hair growth serum.’ 

 

The fourth most skincare and beauty-hooked state is The Garden State, New Jersey, which has the highest number of searches for 12 related terms, as opposed to Virginia, which ranks fifth despite having the highest number of searches for 15 related terms. New Jersey searches, on average, around 3,292 times per month per 100,000 people for the terms compared to Virginia, searching 3,207 times per month per 100,000 people. 

 

In sixth place is Nevada. Despite the state having the highest number of searches for only one related term, ‘color corrector makeup,’ this state searches on average around 3,198 times per month per 100,000 people for beauty and skincare-related terms. 

 

Utah is the seventh-most skincare and beauty-loving state, with the highest number of searches in 11 related terms, including ‘short hairstyles for men’, ‘best long hairstyles for men’, ‘best heat protectant spray’ and ‘best false eyelashes.’ This state has an average monthly search volume of 3,089 per 100,000 people. 

 

Hawaii and Maryland rank eighth and ninth, with Hawaii having the highest number of searches for 35 related terms and Maryland having eight. Hawaii has an average monthly search volume of 3,071 per 100,000 people compared to Maryland, with 3,058 for beauty and skincare-related terms. 

 

In 10th place is Oregon, which has the highest number of searches for 16 beauty and skincare-related terms, including ‘best lip stain’, ‘best skin exfoliator’ and ‘face SPF moisturizer.’ This state is searching at an average of 3,049 times per month per 100,000 people. 

 

“The beauty and cosmetics industry is forever evolving alongside the latest technologies and platforms, which are highly influential for its consumers,” said a company spokesperson. “Social media platforms such as TikTok and YouTube are the fastest ways in which companies can put forward and showcase their new products, assess the current market to see the latest trends and competing brands, and keep track of who's hot and who's not in the industry to help with possible future collaborations.”