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Plans to modernize and elevate the portfolio, roll out brand extensions in 2024 and a new “blockbuster” scent for women in 2025.
July 10, 2023
By: Christine Esposito
Editor-in-Chief
Inter Parfums, Inc. has entered into an exclusive worldwide fragrance license for the Roberto Cavalli brand, effective July 6, 2023. The fragrances had been under the Coty umbrella since the companies signed a deal in 2010. Based in Florence, Interparfums Italia, the company’s wholly owned subsidiary, will manage the Cavalli fragrance business. Established in 1970, Roberto Cavalli is a globally recognized Italian luxury lifestyle brand incorporating apparel for women, men and children, fashion accessories, home collections and fragrances. Roberto Cavalli fragrances debuted in 2002 under the Roberto Cavalli and Just Cavalli brands. In addition to the two core lines, the house launched the Roberto Cavalli Gold Collection, an ultra-premium fragrance collection, in 2014. Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the United States. “We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space, said Jean Madar, chairman and CEO of Inter Parfums, Inc. noted. Madar says current plans call for brand extensions in 2024 and a new “blockbuster” scent for women in 2025. Madar said utilizing Interparfums Italia and Inter Parfum’s Florence resources, staff and infrastructure “will be a long-term competitive advantage,” for the brand. You can read more from Madar about fragrance trends here. “We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner,” added Sergio Azzolari, CEO of Roberto Cavalli. “Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”
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