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Products range from a hemp-based lubricant to a body mask.
March 5, 2025
By: Lianna Albrizio
Associate Editor
Intimacy-ready skincare just got sweeter.
Hey Sweet Cheeks, a new sexual wellness brand, is leading the “prep to play” experience with a debut lineup of six high-performance products and a skincare-first approach to sexcare.
Developed by cosmetic chemists and brand experts with decades of beauty industry experience, the brand introduces a product line where sensual moments are not divided by the gender binary, but embraced unapologetically, per marketers.
“For too long, the sexual wellness aisle has been dominated by legacy brands offering basic formulas with little innovation,” said Kimberly Konstant, chief brand officer of Hey Sweet Cheeks. “We launched Hey Sweet Cheeks to shatter that norm by blending premium ingredients with breakthrough formulations typically found in skincare. We created a line of products that not only features the highest quality of ingredients, but also embraces everyone’s freedom to express their own gender and sexuality in the bedroom and beyond.”
Hey Sweet Cheeks’ skincare products feature clinical-grade ingredients that are gentle on all bodies and skin types yet effective in clearing skin to reveal a radiant glow.
It’s Glowtime is a smoothing serum with BHA, AHA and 2% niacinamide to brighten and even out skin tone, and reduce blemishes and dark spots.
Bare It All is a body wash featuring BHA and salicylic acid that deeply cleanses and unclogs pores plus oat milk that hydrates and soothes for clean and healthier-looking skin.
Bottoms Up is a charcoal exfoliating butt and body mask formulated with volcanic micro-exfoliants to detoxify and reveal clearer, smoother skin.
Hey Sweet Cheeks’ play line is pH-balanced and hypo-allergenic made to avoid tacky textures that leave messy stains.
Slick Trick is an aloe and hemp-based lubricant with agave for smooth, mess- and stain-free play without irritation.
Backside Glide is a hybrid water- and silicone-based lubricant that provides the long-lasting glide of silicone with the easy clean-up of water-based formulas, ensuring effortless, extended play.
Rub Me Right is a cocoa butter- and aloe-infused, friction-free self-play lotion designed for partnered or solo play. As it warms with body heat, the lotion melts to enhance motion and comfort.
With non-slip, easy-open packaging and velvety-soft charcoal gray bottles, Hey Sweet Cheeks aims to break from gendered color palettes, bringing bold, modern design to intimate care.
Hey Sweet Cheeks products are available at www.heysweetcheeks.co starting at $18.
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