Introducing the Serious Beauty Professionals Distributor Sales Collective

Over the past 20 years, professional beauty business distribution—and distribution across most industries—has been disrupted. From roll-ups and acquisitions to automation and digitalization, the upgrades have made distribution companies more efficient and more systematized—but only when distributors have the resources, finances and know-how to keep up. Add in the new needs and demands of customers, and forming the personal relationships that distributors and DSCs have built to drive their businesses for generations may seem impossible.

 

Navigating those changes requires a change in mindset, on top of a substantial investment in resources, training and manpower and a larger infrastructure than ever before, leaving many distributors scrambling to keep up. In addition, those same barriers have prevented new entrepreneurs and independent sales representatives from scaling their businesses. What’s the solution?

 

Enter Serious Beauty Professionals.

 

The distributor sales collective was started by beauty business distribution veteran Noah Wilson to provide all the infrastructure a distributor needs, from 3PL services and more than 50 brands ready to sell, to warehousing, education, accounting, training and more.

 

“Over the past 10 years, I’ve observed major changes and new challenges in the marketplace on three levels,” said Wilson. “One, how distributors’ customers operate and purchase products; Two, how brands market their products; and three, how distributors must evolve to keep pace with the changing needs on both sides of the equation. I was determined to help streamline the process by creating a new system that makes it easier for brands and distributors to work together while increasing their profits.”

Serious Beauty Professionals’ new infrastructure includes: third-party logistics (3PL)—a new concept for the distributor—for distributors of any size from one sales consultant and up; access to 50-plus brands—distributors can choose to sell one, 10 or more; inventory management; warehousing on both coasts; drop shipping to the distributor’s customers; accounting, bookkeeping, payroll; education for distributor sales consultants and their customers (salons/barbershops/beauty supply stores); marketing, public relations and social media marketing; and more.

 

“Instead of investing in overhead for each of those services, the distributor or independent DSC partners with us and uses as much of our service portfolio as needed,” Wilson adds. “The concept of using a 3PL is extremely new to wholesale distribution in any industry. It’s a change in mindset: We’ve always thought of distribution as shipping, but distribution is sales.”

 

He continued, “I predict our collective concept will be a growing trend across all distribution. Distributors make money on sales, so time spent on everything else detracts from generating revenue. We can do ‘everything else’ for them. Plus, we have the technology to get the product to the customer faster without extra costs. There’s no risk, so imagine the possibilities.”

 

Distributors interested in how Serious Beauty Professionals’ new infrastructure can benefit them and brands interested in reaching the Serious Beauty Professionals’ distributor network can call 1-800-446-3987, email [email protected] or go here.