Ipsy is Reportedly the Most-Followed Beauty Brand on TikTok

Beauty subscription service Ipsy says it is the most-followed beauty brand on TikTok.

 

The beauty subscription powerhouse has 3.6 million followers on TikTok alone, boasting a social community of more than 20 million beauty lovers across all networks.

Ipsy’s internal marketing team takes an unrivaled approach to content creation and channel strategy, according to the company. While most brands post to TikTok four to six times per week, Ipsy’s team publishes, on average, 40 original pieces of video content per week.

 

A weekly writer’s room meeting allows the team to discuss current platform trends, beauty trends, popular search keywords, new memes and video formats. Relying heavily on a team of internal content creators and a production team, Ipsy is able to nimbly jump on any social trend or beauty hack with a refined content creation process, the brand says.

 

This Halloween, Ipsy’s social team is putting its content creation in “overdrive” for its inaugural “Glam-o-ween” campaign. The brand is publishing over 100 Halloween makeup tutorials, expert tips, product picks and “hair-raising” inspiration to help consumers conquer Halloween like a pro.

 

Recently, the brand collaborated with pop star Bella Poarch – singer of the theme song “Dolls” in this year’s horror smash “Megan,” and who also ranked the No. 3 most-followed TikTok account – on her new hit music video, available here.

 

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