Jean Paul Gaultier Releases Unisex Pride 2023 Limited Edition Fragrance

A constant commitment to the faces and values of the LGBTQIA+ community, Jean Paul Gaultier’s limited edition Pride 2023 fragrance conveys a message of humanism and self-love, brand marketers say.

 

Created by perfumers Nathalie Cetto and Quentin Bisch, Pride 2023 is an eau de toilette is a woody floral fragrance with a lemony boost, brightened with a fresh citrus and yuzu and colored with a bouquet of orange blossom and neroli.

 

A modern twist to last year's “Liberté, égalité, sexualité” message, this year's monochrome bodies, Classique and Le Male, are inspired by the House's archives: a slogan present in the 1994 spring/summer collection's T-shirts. The iconic aluminium canister takes on the Pride colors and expresses a message with no ambiguity.

 

As head of casting and direction, Jean Paul Gaultier chose Richie Shazam, self-proclaimed “NYC Bollywood Princess.” A decade after making her first debut on the New York City activism scene, she continues to claim her values and beliefs in today’s fashion world. She rallies her chosen family for Gaultier: fellow models, unknown crusaders, and friends from the queer scene. A daring band which is not afraid to assert its ideas.

 

“As a born-and-raised New Yorker, the city is engrained in my DNA,” she said. “I wanted to bring a piece of its intoxicating energy to this campaign, by assembling a colorful group of different artists and creatives that I believe are each pushing the envelope. Each of them beautiful in their own special way. By coming together and telling our stories through strong visuals, we can harness the power to open people’s minds and continue to weave the narrative of our beautiful city.”

 

Jean Paul Gaultier continues to manifest its support to all associations – both iconic and lesser-known – who are helping to make a difference and change mentalities in the world. These include: The Center in New York City where ACT UP got started, Le Refuge in France, COGAM in Spain, Casa Arcobaleno in Italy, ILGA in Portugal, ACON in Australia, the Riccardo Simonetti Initiative in Germany, the Instituto de Politicas Publicas LGBT+ in Argentina, Parada Do Orgulho in Sao Paulo, ARC in Malta, ACON in Australia, Pride of Africa in Johannesburg, as well as Regenbogenhaus Zürich in Switzerland.