Keke Palmer Is Creme of Nature’s First Chief Brand Officer

Creme of Nature, a leader in textured hair care products, has named Emmy award-winning actress, singer and television host Keke Palmer its first chief brand officer.

In this role, Palmer will serve as an on-camera model and spokesperson and work closely with the Creme of Nature team to help shape its product lines, consult behind-the-scenes on product innovation, advise on packaging evolution and share product demos. She will also influence brand direction, marketing and storytelling to help curate campaigns that will authentically engage the multicultural community and reinvigorate the Creme of Nature brand ethos.

“What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they’ve been crafting effective, high-quality products that really cater to our unique hair textures and needs,” said Palmer. “This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair.”

Palmer will be featured throughout Creme of Nature’s social and digital media campaigns, in-store displays and national advertising, and will make live appearances on behalf of the brand starting later this year.