New Products

Kenneth Cole Bottles Up Vibrancy of New York City with New Fragrance

Hyper Violet de Parfum captures the ‘infectious rhythm and vibrant energy’ of the city that never sleeps, per Perfumer Yves Cassar of IFF.

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By: Lianna Albrizio

Associate Editor

Kenneth Cole is bottling up the vibrant energy of the Big Apple in its newest fragrance for women, “Hyper Violet Eau de Parfum.”

Inspired by the infectious rhythm of New York City, a “bright, electric” opening captures the excitement of a city filled with endless possibilities with a floral amber woody scent, per International Flavors & Fragrances perfumer Yves Cassar.

Top notes are tangerine heart and dark red apple; middle notes are plum blossom, jasmine absolute sambac, tuberose and orange flower; and dry notes are sandalwood, vanilla bean, patchouli, cedarwood heart and amber woods.

Hyper Violet Eau de Parfum retails for $78 for 3.4 fluid once bottle and $45 for 1.7 fluid ounces online at Kenneth Cole, Macys and Amazon.

Check out our in-depth coverage of the frangrance industry here.

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