Kiss Teams With Miranda Rae to Create TikTok Campaign Based on Falscara Platform

On the heels of the successful launch of Falscara in 2020, KISS recently launched a dedicated ecommerce site, Falscara.com, designed to be both an educational and inspirational destination for consumers seeking to achieve a do-it-yourself lash extension effect. 

 

Thanks to Falscara's patented technology, Falscara has become a favorite to thousands of consumers and continues to go viral on TikTok with #falscara nearing 100 million views to date. 

 

Tapping into the brand's momentum and uniqueness as a DIY alternative to salon lash extensions, along with its under-lash application technique and colossal fan base, the brand is building on this hype with an exclusive TikTok song with Miranda Rae. The TikTok star has a growing beauty fan base of 4.8 million followers and a recent foray into music. Together with experts at Song Candy agency, KISS and Rae developed a custom sound that will be available on TikTok, Instagram, Spotify and Apple Music.

 

“Here at KISS, we pride ourselves on providing the most trend-forward and technologically advanced beauty solutions for consumers,” said Annette DeVita-Goldstein, KISS Products senior vice president of global marketing. “Launching our Falscara TikTok song is a natural evolution for our brand which completely disrupted the lash category and continually goes viral with the TikTok community.  Working with a top TikTok creator like Miranda Rae on a platform where Falscara was already thriving, made so much sense. We think the song is a lot of fun and very catchy.”

 

The song entitled, “Falscara Level Up,” is a catchy pop melody with lyrics that encapsulate the Falscara brand including fluttery lashes and under-the-lash application.

 

“I've been using KISS lashes for years, so I was so honored when they asked me to record this track,” said Rae. “Recording was so much fun since I got to bring together my music and the brand work I do on TikTok. Getting to be such a significant part of this campaign was an amazing experience and I'm so excited to see it launch.”

 

“Falscara Level Up” is now available on TikTok, Instagram, Spotify and Apple Music.