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Through the partnership, La Roche-Posay hopes to raise awareness of sun protection as a matter of public health.
La Roche-Posay is teaming up with Taylor Fritz – a high-ranking American professional tennis player – as its newest sun safety advocate.
“Playing a sport that follows the sun year-round makes it so important to have the right sun protection,” said Fritz. “That is why I’m excited to partner with La Roche-Posay, to know I’m going to always be protected on and off the court no matter where I’m playing. It also means a lot to me that I’ll be able to help share the importance of sun protection to defend against skin cancer.”
Individuals who play outdoor sports experience substantially higher ultraviolet radiation exposure and therefore an increased risk of skin cancer. La Roche-Posay has supported skin cancer prevention through education on sun safe behaviors, smarter sun protection, and access to free skin checks since 2010.
Fritz joins a skilled tennis lineup of global La Roche-Posay sun safety advocates including Jannik Sinner, Alex de Minaur, Frances Tiafoe and Madison Keys. Through the brand’s partnership with Fritz, La Roche-Posay hopes to raise awareness of sun protection as a matter of public health. Per the brand, one in five Americans will develop skin cancer by age 70, emphasizing the importance of early detection and daily sun protection year-round. Fritz will help to educate the public on the importance of wearing a broad spectrum of SPF 30 or higher every day, as well as encouraging fans to visit a dermatologist for an annual skin cancer screening.
“As a leading brand in suncare, La Roche-Posay’s Anthelios Sunscreen range is trusted all over the world for providing safe and effective UVA and UVB protection,” said Rachel Mladjenovic, general manager – La Roche-Posay USA. “We’re proud to partner with Taylor Fritz to expand the reach of our sun safety mission even further, which will help encourage millions of fans and athletes worldwide to practice proper sun safety habits.”
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