Latest Spears Fragrance Ties In to Album

Following the highest grossing tour of 2009, Britney Spears has done it again with her latest fragrance, Circus Fantasy Britney Spears from Elizabeth Arden. Inspired by her fifth album “Circus,” Circus Fantasy Britney Spears will be available at Macy’s, Kohl’s and Dillard’s this month.

“I fell in love with the circus story we created with my tour and am really excited to be able to bottle it up and share it with my fans,” said Ms. Spears.

“This is the first time Elizabeth Arden has created a fragrance named after, inspired by and entirely aligned with one artist’s album and tour,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden. “Britney Spears’ global success and following is inspiring to so many of her fans. We loved being able to bottle the thrill and excitement she demonstrates each night she performs.”