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The tour includes in-store animations at 105 airports worldwide showcasing bestselling body care items.
August 7, 2024
By: Lianna Albrizio
Associate Editor
L’Occitane Travel Retail has launched the Sol de Janeiro “Unleash Your Summer Self!” 360-degree animation at Unifree Duty Free store at Istanbul Airport.
The immersive pop-up promotion, created in collaboration with Gebr Heinemann and Unifree Duty Free, is showcased in the Cobra space of the F6 departure hall and will run throughout August.
The promotion forms part of a dynamic three-month-long global summer campaign for the brand, which will transform airport spaces with colorful and disruptive pop-ups, drawing travelers into a world of summer fun, per marketers. The tour includes in-store animations at 105 airports worldwide.
“With this fun-filled pop-up and strong collaboration, we spread summer joy to our passengers and elevate their shopping journey in line with our commitment to present our customers a unique shopping experience,” said Marlon Amirouche, Sol de Janeiro brand manager, global travel retails, L’Occitane Group.
Travelers at Istanbul Airport will have the opportunity to experience Sol de Janeiro’s best-selling and bodycare ranges at Unifree Duty Free Stores. These will include body creams and perfume mists with an assortment that showcases product heroes such as Brazilian Bum Bum Cream, along with popular ranges, Bom Dia, Delicia Drench, Beija Flor and Cheirosa 62 Perfume Mist. Also featured will be the recently launched Rio Radiance SPF 50 and three 90ml perfume mists: Summer e Amor, Beijos de Sol and Carioca Crush.
At Unifree Duty Free stores at Istanbul Airport, the promotion includes digital arches, giant lightboxes and 150 digital screens creating an engaging environment for travelers. Complementing the in-airport activities is the launch of a social media campaign across Instagram and Facebook using hyper-local geo-targeting to reach travelers in the pre-trip phase.
To elevate the showstopper retail experience and promote consumer engagement, customers will be offered complimentary cool and colorful “wish” bracelets with inspiring and fun slogans together with cheerful stickers to decorate their “funky jar” product purchases. The promotion will also include gift lockers called, “lockers of luck.” Customers making purchases will receive a key to a locker where they will find a gift of a summer beach bag.
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