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The collections comprise women’s and men’s fragrances.
September 29, 2025
By: Lianna Albrizio
Associate Editor
In celebration of its 40th year in business, LR Health & Beauty has released a new fragrance line, LR Mood Infusion.
The collections comprise 11 women’s and seven men’s fragrances harnessing the power of mood technology to intensify emotions and enhance personal moods.
“Fragrance mood technology is a patented neuroscientific study that proves that Mood Infusion activates neural markers and specifically influences emotions,” said Dr Christian Rößle, vice president, research, development & quality at LR. Each EDP in this collection has a unique effect – from refreshing and calming to stimulating.
During the development phase, the brand emphasized on improving the formulas to reflect the fragrances of its previous top-selling perfumes.
“LR has continuously developed the fragrance portfolio based on direct feedback from our sales partners, our wealth of experience and the latest scientific findings,” said Jörg Körfer, CEO of the LR Group. “To mark the 40th anniversary of LR, we have now added the crowning glory to this segment.”
In addition to an intense fragrance experience, the packaging of the new line has a modern design featuring individual colors, a magnetic cap and a high-quality spray head for excellent fragrance diffusion.
Glamor, prestige, strength and sensuality are embodied in the four fragrances of the LR Iconic Elixirs Collection. Curated ingredients such as Egyptian jasmine and Brazilian tonka bean guarantee a unique intensity of these exquisite high-end perfumes.
Both collections are Made in Germany and were developed in collaboration with renowned fragrance houses.
“Our LR Iconic Elixirs line unleashes the magic of extremely rare and valuable essences,” said Rößle. “For example, 800 kilograms of Egyptian jasmine flowers – one of the most precious flowers in the world – are required to produce one kilogram of extract. The result: an expressive and long-lasting fragrance experience with a very special charisma that goes beyond the ordinary.”
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