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Customers browsing their preferred beauty brand's marketing and website will have the ability to view real-time product availability at nearby Ulta Beauty stores.
February 19, 2025
By: Lianna Albrizio
Associate Editor
Lucky is partnering with Ulta Beauty to empower beauty brands to seamlessly connect their direct-to-consumer (DTC) websites and marketing with Ulta Beauty’s extensive in-store inventory in real-time.
Through the partnership, customers browsing their preferred beauty brand’s marketing and website will have the ability to view real-time product availability at nearby Ulta Beauty stores. This capability allows customers to easily locate and purchase the latest makeup, skincare, haircare and fragrance products with the added convenience of same-day pickup or delivery from their local Ulta Beauty store.
Ulta Beauty’s network consists of more than 1,400 stores across 50 states. Customers can opt to pick up their online orders at a nearby Ulta Beauty location or have them delivered directly to their home.
“The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape,” said Sneh Parmar, co-founder of Lucky. “As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility and choice.”
Beauty brands can participate in this channel-connecting partnership by reaching out for a demo from Lucky.
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