Maesa Names Former P&G Supply Chain Expert as Global COO

Beauty brand incubator Maesa has tapped Carlos Lagravere to serve as its new chief operating officer, effective immediately. 

In his role as global COO, Lagravere will be responsible for driving operational excellence, transformation, improving efficiencies and building upon Maesa’s foundation for executing and achieving profitable, sustainable growth, the company said.

Lagravere brings more than 25 years of executive end-to-end supply chain experience within the CPG industry from organizations such as P&G, Ecolab and Proximo Spirits. Over 20 years at P&G, Lagravere led the beauty care supply chain for the LATAM region, which included responsibility for planning, sourcing, manufacturing operations and logistics.

His most recent role was with Proximo, where he was the architect of a high-impact integrated supply chain transformation for a mid-cap high-growth company, managing a team of 500 and overseeing all the operational disciplines.

Maesa, the majority-held Bain Capital beauty brand incubator, has been growing fast and has nearly doubled revenues in the last three years since the Bain Capital investment. Under CEO Piyush Jain's leadership, Maesa is poised for further rapid growth and expansion.

“Maesa is an incredible company; we have an established track record of success in creating and expanding new and disruptive beauty brands. I am very excited to welcome Carlos to our leadership team. With his rich experience in both large and mid-size companies, Carlos is perfectly suited to lead our operations as we continue to deliver rapid, profitable, and sustainable growth at Maesa,” said Maesa CEO Piyush Jain.

“I am honored to join this inspiring organization. I look forward to working with the dedicated leadership team and our talented employees,” said Lagravere.  “There has never been a more exciting time to work in the beauty industry. Together, our team will continue our transformation journey and growth trajectory by leveraging the latest supply chain technology and innovation-driven operations to unleash our brands' full power, delighting our customers and consumers.”

Maesa has eight offices across three continents, and its brands include, among others, Kristin Ess, Hairitage, TPH by Taraji, Mix:Bar, Being Frenshe and ITK Skincare.