Manscaped Signs Pete Davidson as Brand Partner and Investor

Pete Davidson is a new brand partner and shareholder of men’s grooming brand Manscaped. The four-year partnership has kicked off with an inaugural ad featuring Davidson's comedic style and authenticity.

“Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice and values,” said Paul Tran, founder and CEO. “One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.”




“For a creative, working with Pete and his team has been an amazing experience—I would dare say that it has been the deepest creative collaboration with a celebrity that I have experienced,” added Marcelo Kertész, SVP of creative, branding, and product design at Manscaped. “Because of his real-life love for Manscaped and The Lawn Mower, he just knows exactly what we stand for. And his delivery…well, it’s pure Pete Davidson’s style comedy.”

The stand-up comedian, actor, writer and Saturday Night Live alumni was recently named one of Time’s 100 Most Influential People.

Manscape said it intends to go public later this year. In November 2021, it announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. 

Manscaped’s collection of tools and formulations is available internationally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target, Best Buy, Macy’s, and military exchanges in the US and Hairhouse locations in Australia.