Mantl Takes On Needs of Bald Men

Mantl, a new premium personal care brand for bald and balding men, has rolled out its first product line. The team behind the company includes former staffers at The Honest Company, Peter Ricci and Irene Kong.
 
Ricci, who is Mantl’s CEO, and Kong, who serves as chief product officer, co-founded the company with Karamo Brown from Netflix's Queer Eye. The startup raised a pre-seed round of $1 million led by Airwing Ventures in addition to receiving funding from Revolution's Rise of the Rest Seed Fund and numerous angel investments, including Brian Lee, a co-founder of The Honest Company. 

The initial products in the Mantl line include a face and scalp cleanser, an anti-aging moisturizer formulated with squalane, a daily SPF 30 and No-Shine Sheets, a wipe made from bamboo charcoal and wood fibers that is used to neutralize excess oil and dirt. The range is being sold online.
 
The company says its mission is to support and empower men who embrace their baldness, offering a sense of community, encouraging them to uncover their confidence and self-love, and finally leave behind the outdated ideas of masculinity. 
 
“We developed this product line for an efficient experience, with an easy three step routine, while being suitable for all skin types,” said Kong. “Using naturally-derived ingredients as well as carefully selecting what not to include in our formulas, we're providing men in all stages of balding with products that nourish and maintain a healthier face and scalp.”