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Maybelline New York Names DJ Peggy Gou Global Ambassador

The collaboration will kick off with Gou lending her spin to Maybelline's SuperStay Matte Ink Liquid Lipstick range.

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By: Lianna Albrizio

Associate Editor

Maybelline New York has named DJ Peggy Gou its newest global ambassador.

Gou achieved mainstream recognition with the release of her hit song “(It Goes Like) Nanana” in 2023. The brand calls Gou a “true leader” in music and fashion, with sights set on the beauty world.

“I am honored and excited to join the Maybelline New York family,” said Gou. “Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me.”

As a Maybelline ambassador, Gou will front upcoming product and brand campaigns, inspiring fans to embrace their individuality and express themselves through makeup. The collaboration will kick off with Gou lending her spin to Maybelline’s SuperStay Matte Ink Liquid Lipstick range, known for its 16-hour staying power.

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