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The award-winning bottle – 150 of which are available – is embellished with 1,100 handcrafted Swarovski crystals.
October 21, 2024
By: Lianna Albrizio
Associate Editor
The original MCM Eau de Parfum juice is being reimagined into a luxurious parfum concentration and bejeweled with about 1,100 handcrafted Swarovski crystals.
The long-lasting floral woody fragrance is infused with raspberry, hand-picked jasmine and woody notes of Ambrox Super. MCM Parfum’s vegan formula is made of over 77% biodegradable ingredients – over 87% of which are created using green chemistry principles – both key for a more sustainable fragrance future.
According to MCM, over 50% of its sustainably sourced Naturals Together ingredients make a positive social impact on local communities all over the world.
Raspberry is created via the Natureprint process. Natureprint technology captures the notes and essence of a fresh raspberry without harming the ingredient itself and is a sustainable way of sourcing without extracting from the live plant.
Jasmine is carefully and sustainably hand-picked from local farms in India and Egypt early in the morning when the delicate flower is most fragrant. Hand-picking each petal helps to preserve the integrity of the scent and its structure, ensuring that only the finest quality petals are selected, per the makers.
Ambrox Super is a subtle, yet long-lasting sensual amber note that adds warmth and “intriguing depth” to MCM eau de parfum, per marketers.
MCM Limited Edition Parfum with Swarovski crystals will be available in MCM boutiques, on mcmworldwide.com as well as at select retailers globally starting this month with a retail price of $1,800 for 50 mL.
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