MCM’s New Fragrance Collection Elicits the Spirit Animal From Within

MCM wants fragrance and travel lovers to embrace their spirit animals with its new collection of six perfumes crafted after the brand’s iconic leather animals.

“Our new MCM fragrance collection celebrates individual uniqueness and the sartorial spirit of the Digital Nomad, inspired by our heritage,” said Sung-Joo Kim, chief visionary and sustainability officer, MCM. “Each scent brings joy, love and a reminder of the beauty that pets, and nature’s wonders bring to our lives.”

Each scent in the collection arrives in a bottle topped with a character—a cast of personalities each crafted by a perfumer from around the world. From the mighty bear to the darling doxie, they make for the perfect companions on the perfume enthusiasts’ fragrance adventure.

Collaborating with a team of world-renowned perfumers from DSM-Firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.

“The MCM Collection captures the bold essence of the brand,” said Jean Madar, CEO of Interparfums. “It’s where tradition meets innovation, and every fragrance in the collection is designed to inspire individuality and self-expression. MCM is all about dynamism, and that’s reflected in these scents. We’re excited to bring this collection to life, giving our consumers a distinctive fragrance experience that blends luxury with a sense of adventure.”

Mighty Bear

Mighty Bear is symbolic of strength and resilience. It includes bergamot’s bright zest, followed closely by the velvet warmth of vanilla and the earthy embrace of sandalwood.

“For Mighty Bear, I was motivated to create a fragrance infused with strength using powerful ingredients that tell the tale of inner resilience,” explains Sophie Labbé, principal perfumer.

Jolly Rabbit

Jolly Rabbit bounces through life with a lively blend of orange, instantly filling the air with playful energy. As it evolves, the radiant notes of neroli frolic through the composition, adding a lighthearted charm, per marketers. Grounded by the fresh, earthy essence of vetiver, it gives a sense of carefree joy, inviting the wearer to reconnect with their inner child, encouraging the embracement of life’s simple pleasures with a playful spirit and an open heart.

“I aimed to craft a scent brimming with sparkling ingredients, a true celebration of the exuberance, positivity and vitality that life has to offer,” said perfumer Alexandra Monet.

Charming Pup

Charming Pup captures the allure of rose, elegantly intertwined with the sophisticated depth of cedarwood. Vetiver adds a touch of refined earthiness, grounding the fragrance. This harmonious blend embodies both charm and confidence, encouraging wearers to embrace their most magnetic side with passion and style, per the makers.

“I aimed to encapsulate the subtle texture seen in pearls under sunlight — shimmering delicately without overwhelming, exuding beauty with confidence and charm,” said perfumer Steve Guo.

Darling Doxie

Darling Doxie is a tribute to loyalty, blending the comforting warmth of ylang-ylang with the serene, nurturing essence of chamomile. Rich sandalwood anchors the fragrance, creating a lasting impression of closeness and connection, per the maker.

“When I consider loyalty, I associate it with dependability,” said Frank Voelkl, principal perfumer. “I intended to craft a fragrance that embodies this reliability, serving as a genuine signature – timeless and devoted.”

Daring Dragon

Daring Dragon ignites with a surge of yuzu, infusing the fragrance with an immediate, vibrant intensity. As it unfolds, the delicate almond flower adds an air of mystery, weaving through the composition with quiet allure, per the maker. The richness of sandalwood anchors the scent, creating a powerful, enigmatic presence.

“For the Daring Dragon, enchanted by the mystery and allure of the unknown, I created something unexpected, filled with hidden treasures,” said Sophie Labbé, principal perfumer.

Zen Elephant

With Zen Elephant, opens with the delicate bloom of freesia, invoking a sense of calm and clarity. As it evolves, the serene notes of magnolia create an atmosphere of quiet reflection. Grounded by the earthy depth of oakmoss, it embodies wisdom and serenity, offering a meditative retreat that guides wearers toward balance and mindful stillness.

“Inspired by the pursuit of balance, I experimented with ingredients that complemented each other like ying and yang, striving for a harmonious blend of floral and woody elements,” said Hamid Merati-Kashani, principal perfumer.

The MCM Collection will be available at MCM stores, mcmworldwide.com and select global retailers starting March 2025. The first four fragrances Jolly Rabbit, Mighty Bear, Charming Pup, Darling Doxie will be available at MCM stores, while the full collection of all six fragrances including the Daring Dragon and Zen Elephant will be available through Inter Parfums’ extensive network of global outlets.

Each eau de parfum retails for $150 and $79 for the eau de parfum fragrance set.