The Men’s Personal Care category has seen steady growth as Millennial and Gen Z consumers are more engaged with their self-care routines. 

 

According to Persistence Market Research, the category is expected to accelerate at an 8% CAGR over the 2021-2031 period. With a broader focus, brands have opportunities to expand product offerings to captivate the male audience. 

 

According to Mintel, 40% of men are greatly influenced by scent and consider it an important factor in product selection. In response to this growth, Orchidia Fragrances released a trend report dedicated to the upward momentum of men’s facial, body, and hair care. 

 

In it, the international supplier of fragrances, essential oils, and natural ingredients found that more men are establishing a consistent skin care regimen to help them relax and cope with stress. Brands align with wellness and include a range of sophisticated scents including, cedarwood, natural hemp and sea salt. Every Man Jack’s line of beard and face washes come in five distinct scents including, cedarwood, natural hemp, and sea salt.

 

Heightened awareness of health and hygiene has put an emphasis on cleansing products and deodorants. Newly-launched products within body care feature a variety of fragrances that not only appeal to, but compete with the fine fragrance category, as more men are relying on their scented products to smell nice. Method Men launched a line of body washes tapping into aromatherapeutic scents such as, sandalwood, juniper, and sage. Legacy brands like Old Spice launched deodorants and body sprays with noteworthy fragrances like, Fiji, Nomad, and Amber.

 

In terms of hair care, men are invested in their appearance, fueling new launches of hair care and styling products. Across the category, a wide range of tailored serums, sprays and pomades are being developed to address specific grooming needs. Scotch Porter’s hair serum promotes shine and moisturization scented with a sophisticated herbaceous blend of eucalyptus, lemon, and bergamot for cooling effect.

New Fragrances by Orchidia 

 

Orchidia marketing experts and perfumers collaborated to create the following three fragrances to accompany the report that embody these top trends in men’s grooming:

 

Wild Citrus Neroli, a splash of lively citrus fruit invigorates an infusion of white tea and neroli over a dry down of clean musk and sheer woods warmed by amber;

 

Fresh Water & Birch, a breezy ozone and sea notes cast off to a blend of crisp birchwood and bergamot on a base of masculine patchouli, cedar and amber; and 

 

Tobacco Cedarwood, an opening accord of bright whiskey melds to notes of clove-spiced tobacco and rich suede over layers of amber, cedar and smooth tonka bean.

To request fragrance samples, email [email protected].