Company News, New Products

Metamorphic Lava Wax Kit Creates Spectacle of Color In Hair Removal Process

Color change from black to orange to black mimics an erupted volcano and provides a signal for DIY consumers.

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By: Lianna Albrizio

Associate Editor

An at-home wax kit designed to change from a vibrant orange to a jet-black purports to make the hair removal experience easier and awe-inspiring.

Metamorphic Lava Hard Wax Beans change from black to orange to black before indicating optimal removal time.
 
Like an erupted volcano, Wakse's Metamorphic Lava Hard Wax Beans change from a jet-black to a vibrant orange and then black again to signify the precise time to remove the strip-less face and body wax. 

A Captivating Effect

According to marketers, the so-called “fascinating transformation of color” occurs right before consumers eyes, as the captivating effect adds a touch of magic to waxing routines while serving a practical purpose to signal the optimal time to remove the wax.
 
Metamorphic Lava retails for $26 for a regular size jar and $15 for a miniature jar is available at Ulta.com
 

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