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Currently part of the P&G Beauty family, Mielle continues to be a leader in the textured hair care industry.
Textured haircare brand Mielle is marking its 10th anniversary with the unveiling of a collaboration with athleisure brand Actively Black and the introduction of the exclusive “Mielle Pink” Pantone shade.
“Establishing ‘Mielle Pink’ as a Pantone color is our way of trademarking a shade that has become synonymous with our brand and packaging,” said Omar Goff, president of Mielle. “This unique color reinforces our brand’s identity and market presence.”
Currently part of the P&G Beauty family, Mielle continues to be a leader in the textured hair care industry, fostering a community with culturally relevant brand ambassadors, and partnerships with the WNBA, HBCUs and other Black organizations.
To commemorate its 10-year milestone, Mielle is kicking off a yearlong celebration filled with experiential consumer moments, new collaborations and forthcoming partnership announcements.
“Starting a decade ago in my kitchen with a single product, Mielle has grown into the fastest-growing Black-founded, woman-led multicultural hair care brand,” said Monique Rodriguez, CEO and founder of Mielle. “As we celebrate our 10th anniversary, we remain committed to innovation, expanding our portfolio, and creating memorable experiences for our community. Our new collaboration with Actively Black and the official launch of ‘Mielle Pink’ are just the beginning of our exciting journey ahead.”
Mielle has additional celebrations planned, including an immersive experience at the upcoming Essence Festival of Culture (July 4 – July 7) in New Orleans. Festivalgoers are invited to explore the Mielleverse, an in-person activation celebrating diverse beauty through the brand’s decade-long history and innovative collections.
The Mielle and Actively Black athleisure collection, launching today, merges style and comfort, featuring the brand’s iconic “Mielle Pink.” Available from June 26, 2024, to August 2, 2024, on activelyblack.com, the collection ranges from $20 co-branded sweat wicking headbands to a $90 unisex performance hoodie.
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