Naples Soap Company Reports Revenue Surge Amidst Tourist Season

Naples Soap Company, Inc. has announced key performance metrics for the five-month tourism season from Nov. 1, 2023 to March 31, 2024 in southwestern Florida, where most of the company’s physical retail stores are located.

 

Revenues increased to $6.4 million for the five-month period, a $1.1 million or a 21% increase, as compared to $5.3 million during the same period in 2022-2023. Gross margins grew to 76% during the 2023-2024 season, as compared to 70% in the prior year’s five-month tourism season. Operating expenses decreased by 1% as compared to the prior year, resulting in an increase in net profit for the five-month period.

 

Deanna Wallin, founder and CEO, attributed the company’s success to a higher average transaction-per-customer at its physical stores combined with a recovered post-Hurricane Ian Florida economy.

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