Natural Indie Beauty Brand Sormé Relaunches in CVS Stores Nationwide

Sormé Cosmetics has been the cosmetics industry’s best kept secret for over 20 years, and now, is excited to announce a cosmetic line relaunch with CVS drugstores nationwide.
 
The cosmetics line is formulated with clinically proven anti-aging peptides, natural antioxidant botanicals, sunscreens and the finest color pigments available to form a brand that approaches makeup from a skin care point of view.  Known as makeup that cares, Sormé’s philosophy revolves around enhancing natural beauty and protecting the skin while remaining environmentally conscious, said the indie brand. 

The collection includes moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Facial products are also loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.
 
Did You Know?
Sormé is derived from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.
 
This multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.