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Net Sales Decrease 3.1% for Colgate-Palmolive in Q1 2025

Colgate’s leadership in toothpaste continued with its global market share at 40.9% year to date.

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By: Lianna Albrizio

Associate Editor

Net sales for the Colgate-Palmolive Company decreased 3.1% for Q1 2025.

Organic sales increased 1.4%, including a 0.4% negative impact from lower private label pet volume; foreign exchange was a 4.4% headwind to net sales.

Colgate’s leadership in toothpaste continued with its global market share at 40.9% year to date.

“Colgate-Palmolive people delivered another quarter of organic sales and earnings per share growth in the face of very difficult market conditions worldwide,” said Noel Wallace, chairman, president and CEO. “The positive organic sales growth, in a period of slowing category growth in many markets, is a testament to the strength of our brands and our commitment to executing against our strategy.”

He added the company’s focus has been on building flexibility into its Profit and Loss Statement, which has enabled it to deliver year-over-year growth in operating profit, net income and earnings per share despite the volatile operating environment. The leverage in its P&L funded a 30 basis-point increase in advertising to 13.6% to sales, as the company continues to invest to drive brand health and increase household penetration.

“As we look ahead, uncertainty and volatility in global markets, including the impact of tariffs, remain challenging,” said Wallace. “We are confident in our strategy and will continue to execute with focus and agility to mitigate these factors and achieve our revised 2025 financial targets.”

Full Year 2025 Guidance

Based on current spot rates and including the estimated impact of tariffs, the company expects net sales to be up low single digits, including a low-single-digit negative impact from foreign exchange. The company now expects organic sales growth to be 2% to 4%.

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