Neutrogena Rolls Out First Global Campaign

Neutrogena has launched its first-ever global campaign— “Neutrogena. See What’s Possible.”
 
“Neutrogena started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, president, beauty care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
 
The campaign will debut with a commercial voiced by brand ambassador and creative consultant Kerry Washington which features real women following their passions. The video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible, according to the J&J-owned brand. In addition, “educational and inspiring” digital content will be leveraged through social platforms in more than 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
 
Neutrogena brand ambassadors including Washington, Jennifer Garner and Julie Bowen as well as beauty vloggers from seven countries will share words of encouragement in the brand’s first global digital video series.
 
In addition to the global campaign assets, countries are adding locally relevant extensions to the campaign. In the US, for example, the brand has forged a partnership with Girls Inc., an organization with mission to inspire all girls to be strong, smart, and bold.
 
“It was important for us to go even further with this commitment, which is why we’ve chosen to partner with the Girls Inc. organization to help 250,000 girls over the next decade develop the life skills and tools they need to pursue their dreams,” said Stephanie Guggenheim, US senior director of facial Care, Neutrogena.