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7-free formulations are drummed up on iPhones and Androids.
November 20, 2017
By: Melissa Meisel
Consumers have the power to design their own unique color of high-performance, 7-Free nail polish using the new Alex|Tay Custom Nail Polish app. As consumers match the colors of their lives in the app for iPhone or Android, a new type of customized fashion accessory emerges. Paul Wolff, founder and CEO of Alex|Tay says, “It's as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. And you get your custom color in about a week.” According to the company, Alex|Tay polish is formulated with the highest quality ingredients and has become the first nail brand to earn a Silver level Material Health Certificate for their product through the Cradle to Cradle Products Innovation Institute.
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