Nexxus Taps Influencer Ciara Miller for ‘Claim Your Space’ Campaign

For Nexxus, women are like their precious locks. They shouldn’t be reduced to submission, and neither should their hair.

To bring this concept to life, the professional hair care brand has launched “Claim Your Space,” a new campaign featuring “Summer House” star Ciara Miller that celebrates the “defiant power of presence,” officials said. For Nexxus, it starts with its newest innovation in its Styling & Finishing Line: The Air Shape Workable Hold Texture Spray. The spray adds and holds the airy volume needed to help users “claim their space” in their hair and in life, according to the brand.

“Over the years, I’ve learned that true confidence isn’t about being the loudest voice in the room,” said Miller. “Self-assurance comes with owning who you are and never apologizing for it. That’s why I’m so excited to be partnering with Nexxus, a brand that empowers women to take up space. My hair has always been a huge reflection of how I show up in the world, and using the Air Shape Workable Hold Texture Spray gives it the volume and hold it needs to match my energy. Because if I’m no longer holding myself back to fit in, my hair shouldn’t either!”

‘Done-But-Undone Style’

The Air Shape Workable Hold Texture Spray provides 48 hours of touchable texture and holds for the “done-but-undone style,” per the brand. Air Shape Proteomic Polymers separate strands to create literal space between hair fibers.

“Historically, the world has tried to dim the light of women everywhere by pressuring them to be smaller and quieter, but with ‘Claim Your Space,’ Nexxus is actively working to change that narrative,” added Lynn Fischer, Head of Brand, Nexxus North America. “Partnering with Ciara was a natural choice because she perfectly captures what happens when visible, larger-than-life confidence and inner strength come together. The entire Styling & Finishing Line, including the new Air Shape Workable Hold Texture Spray, was designed to help our consumers channel that same unapologetic power.”

The Air Shape Workable Hold Texture Spray is available at mass retailers, along with the rest of the Styling & Finishing Line, for $17.99.

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