NYX Professional Makeup ‘Who Stole Halloween?’ Campaign Offers $10K Reward

NYX Professional Makeup is launching a new campaign in a collaboration with Warner Bros. Discovery global consumer products, inspired by villains of Warner Bros. live action films and DC’s Super-Villains.

The “Who Stole Halloween” campaign stars a diverse cast of reality TV stars including DJ Pauly D of “Jersey Shore” as The Joker; Nene Leakes of “The Real Housewives of Atlanta” as Poison Ivy; Christine Quinn of “Selling Sunset” as Catwoman; Cely Vasquez of “Love Island USA” as Freeze; Whitney Adebayo of “Love Island UK” as Freddy Krueger; and Tasia Hafenstein of “Love Island Australia” as Beetlejuice.

NYX Professional Makeup is challenging viewers to follow along and solve the mystery of “Who Stole Halloween?” for the chance to win $10,000. The mystery will unfold with a reality-TV inspired series starring the mischievous cast, following the drama behind-the-scenes of the beauty brand’s Halloween shoot.

Each episode will include clues pointing to the villain who stole Halloween, prompting fans to vote for the chance to win. The episodes will be available on NYX Professional Makeup’s social channels beginning Oct. 1, and audiences can cast their vote here.

Makeup Tutorials

NYX Professional Makeup has once again partnered with SFX makeup artist, Mimi Choi, to create six exclusive character looks. The brand will release step-by-step character tutorials for beginners and professionals alike to achieve.

New SFX Face & Body Paint Palettes

Adding to its portfolio of SFX face paints, the brand has launched new SFX face and body paint palettes: creamy, smudge-resistant, and highly saturated one-swipe magic paints; limited-edition Buttergloss Metallics in Ice and Blood shades; and easy-glide SFX Paint & Body Sticks in seven colors.

The limited-edition collection will be available at nyxcosmetics.com.