Company News, New Products

Olehenriksen Upgrades its Popular Banana Bright Eye Crème

New Banana Bright+ Eye Crème is formulated with Gold Complexed Vitamin C, a blend of ascorbic acid and super-antioxidant glutathione.

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By: Christine Esposito

Editor-in-Chief

Olehenriksen says it has upgraded one of its most popular products, Banana Bright Eye Crème. Out now, new  Banana Bright+ Eye Crème is said to deliver better results, all-day brightening, a visible boost in skin elasticity, increased hydration by 70% and improved concealer wear.

Banana Bright Eye Crème has been the No. 1 best-selling eye cream at Sephora since its 2017 launch, according to the brand.

“We are so excited to introduce the new and improved Banana Bright+ Eye Crème to our loyal fans and hope this new innovation speaks to an even wider consumer audience,” said Ole Henriksen, founder. “By taking our tried-and-true product and fortifying it with even more effective ingredients for even stronger results, we know consumers will see brighter and better skin they can be proud of.”

The new vegan and fragrance-free formula is made with three forms of vitamin C, including a highly stable vitamin C complex with gold for enhanced brightening and elasticity. It contains Gold Complexed Vitamin C, in which ascorbic acid and super-antioxidant glutathione combine with real gold to create a highly stable, water-soluble complex that improves delivery of vitamin C to surface layer of the skin; 3-O-Eethyl Ascorbic Acid, a water-soluble vitamin c derivative with superior stability and antioxidant capacity; and Tetrahexyldecyl (THD) Ascorbate, an extremely stable, oil-soluble form of vitamin C that pairs well with other types of vitamin C.
    
Additional components include citrus, plant-based antioxidant compounds—extracted from fruits like grapefruit and mandarin—that defend against harmful free radicals and light-reflecting pigments.

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