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The brand’s matte lipstick is reinvented in 10 new shades.
January 5, 2025
By: Lianna Albrizio
Associate Editor
Lancôme has introduced a new dramatic chapter of L’Absolu Rouge Drama Matte with 10 new shades in an upgraded formula.
To embody this color-forward era, Lancôme Global Brand Ambassador Olivia Rodrigo brings her characteristic confidence and fearless vibe to a Drama Matte campaign. Posing for her first Lancôme campaign, Rodrigo models in shades 399 Haute en Pink and 430 Plum Addiction.
Light-diffusing powdery pigments deliver a cream-to-powder texture that glides on ultra-smooth and delivers a long-wearing matte finish for lasting drama. The formula is infused with ceramides for more comfort and protection against dehydration by reinforcing the lip barrier. Grand rose extracts contain a blend of active molecules from the heart of roses with a unique molecular signature.
The jewel case has a matte design that combines the classic L’Absolu Rouge codes of luxury with a sense of modernity and comes with the Lancôme rose seal embossed in gold on the top.
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