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Online Searches for Lipstick Surge as Pandemic Masks Come Off

Trendalytics data shows triple-digit volume growth in searches around lip cosmetics.

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By: Tom Branna

Online Searches for Lipstick Surge as Pandemic Masks Come Off

As pandemic-mandated mask requirements ease, demand for lipsticks is expected to soar. Data from Trendalytics supports that prediction.

Lip cosmetics were the hardest-hit category in the beauty industry last year, but new data suggests it’s headed for a rebound. Trendalytics shows triple-digit search volume growth in several searches around lip cosmetics, which the firm attributes to changing CDC guidelines around mask wear.

Searches for long-wear lipstick grew 1,135% year-over-year. Other big gains in searches include shimmer lip gloss (+889%), plum lipstick (+300%) and plumping lip gloss (+259%), according to Trendalytics.

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