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Bellingham said he was impressed by the brand’s scent profile and ‘premium feel.’
June 23, 2026
By: Lianna Albrizio
Associate Editor
Men’s personal care brand Onside has named 2026 World Cup athlete Jude Bellingham as its newest brand ambassador.
Designed for active lifestyles, Onside says it’s redefining traditional grooming with elevated, accessible formulas for body, face and hair.
Bellingham said he was impressed by the brand’s scent profile and “premium feel.”
“From the first time I tried the Onside products at home, I was genuinely impressed by the scents and the overall brand positioning,” said Bellingham. “What stands out about Onside is that it’s built for people with active lifestyles, while maintaining a premium feel. It fits naturally into my everyday routine and reflects the standards I care about both on and off the pitch.”
The line is available in-store and online at Target.
For the latest on men’s grooming, go here.
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