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The three-year collaboration comes as a record-breaking year for women's sports viewership and the brand’s 50th anniversary.
August 25, 2025
By: Lianna Albrizio
Associate Editor
Los Angeles-based nail brand Orly is celebrating 50 years in business – and women in sports – by becoming LA Sparks’ first official nail partner.
The three-year collaboration comes during a record-breaking year for women’s sports viewership and positions Orly at the forefront of a cultural moment where athletes are shaping beauty trends, brand storytelling and fan engagement, the brand says.
Orly and the Sparks will debut custom player nail looks, behind-the-scenes content and the introduction of the “Orly Nail Check” cam – offering fans a fresh perspective on glam, grit and greatness, as well as a chance to have their own manicures featured courtside. The brand will also offer limited-edition “Game Day Glam” kits, featuring three shades inspired by the LA Sparks along with top coat, Nail Defense base coat and cuticle oil.
“For 50 years, Orly has championed individuality, creativity and innovation providing nail color and care you can trust to inspire your true self,” said Tal Pink, VP of business development at Orly. “There’s no better way to honor that legacy – and our LA roots – than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”
Game Day Glam kits are available at orlybeauty.com.
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