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‘Own the Beauty’ with Aloette

Multi-tier campaign ties in to franchise opportunity.

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By: TOM BRANNA

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Direct sales beauty brand Aloette Cosmetics is again selling its franchise opportunity—a concept it pioneered in the late 1970s. The announcement coincides with the unveiling of the brand’s multi-tiered campaign through affiliate website www.franchisealoette.com.

Titled Own the Beauty, the campaign aims to attract enterprising, business-minded women to the brand’s ownership opportunities throughout the US and Canada.

“For more than 30 years, we’ve empowered women to find financial freedom and personal success by Sharing the Beauty of Aloette,” says Aloette President Cathy McKenna, referring to the company’s rewarding direct sales consultant opportunity and corporate slogan. “With our Own the Beauty program, we’re offering women the chance to own a beauty business. We were the first in the industry to offer such an opportunity, and I’m proud that we’re able to do so once again.”
According to McKenna, Aloette franchise ownership is a proven recipe for business success. “We have a formula that works: high quality products and startup costs that are far below industry average. Plus, we are the only direct sales beauty business in North America with a franchise offering,” she says. “As a result of this model, Aloette franchisees have, on average, owned their business for twenty years. They have become well-established leaders within their local communities and have gained considerable financial freedom. We are excited to offer this unique opportunity to a future generation,” McKenna says.
More info: www.franchisealoette.com

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