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Capsule kit launches online to prep concert attendees.
January 10, 2019
By: Melissa Meisel
Pantene is the official hair care partner of the just-announced 2019 Coachella Valley Music and Arts Festival in April. The hair care brand will host an “immersive onsite activation” with an engaging experience for festival-goers where they can play, shape, and style their look at Pantene styling stations inspired by the latest #FestivalHair trends. While there, attendees will also have the chance to sample or purchase various Pantene products, including those that can help recover and repair post-festival hair – no matter how wild their festival style. To prep consumers ahead of festival season, Pantene also launched its #FestivalHair Capsule Collection Kit with every festival and summer hair essential, including nutrient-infused stylers like Pantene Dry Shampoo and alcohol-free Airspray, an On-the-Go Frizz Iron and conditioning treatments such as Pantene One Step Nourishing Hair Masks and Pantene’s new Intense Rescue Shot – the brand’s first at-home rescue treatment imported directly from Brazil, which just launched in the US for the first time this month. The kit comes with a festival-ready, reusable zipper bag and will be available for pre-order on Amazon in January. For more on hair styling trends, make sure to read the February 2019 edition of Happi.
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