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With an opening in the city on February 12, the initiative integrates Perfect Corp.’s advanced Beautiful AI technology into the parapharmacy setting.
February 13, 2025
By: Lianna Albrizio
Associate Editor
Perfect Corp., a leader in AI and AR beauty and fashion tech, has partnered with Inovshop Group to introduce its AI Skin Analysis tool, Skincare Pro, on self-service mirrors with iPads at Amazon’s first parapharmacy in Milan, Italy.
With an opening in the city on February 12, the initiative integrates Perfect Corp.’s advanced Beautiful AI technology into the parapharmacy setting, providing customers with an immersive approach to personal skincare.
“Our partnership with Inovshop is a testament to how technology can reshape the customer experience, bringing tailored skincare solutions to this one-of-a-kind retail space,” said Alice Chang, CEO and Founder of Perfect Corp.
Perfect Corp.’s Skincare Pro app, accessible in a dedicated area of the parapharmacy on specially designed interactive mirrors made by Inovshop Group, equipped with iPads, enables personalized skin consultations by analyzing 15 unique skin concerns to create a customized skin profile. With AI-driven real-time skin analysis, customers can gain insights into their skincare needs, creating a seamless way for Amazon’s staff to engage visitors in personalized product recommendations.
Inovshop’s says its commitment to connecting digital and physical retail comes to life in this collaboration with Amazon, integrating Perfect Corp’s sophisticated AI and AR skincare technologies with Inovshop’s other unique retail digitalization systems and pragmatic customer experience. This synergy creates a dynamic and engaging environment for Amazon’s first parapharmacy, where customers can seamlessly explore products. With the “Place & Learn” feature, customers simply place a product on a sensor-equipped surface, immediately revealing relevant product details to support their shopping journey.
“Our mission is to bridge the gap between digital and physical retail,” said Remi Rouane, vice president of international and general manager of digital at Inovshop Group. “With these advanced technologies, we’re redefining how customers engage with products and brands, and we also bring ice-breaker solutions to the customer journey to facilitate the work of the sales team on site.”
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