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Laundry brand partners with fashion designer Cynthia Rowley for a promotion that runs until July 9.
June 18, 2026
By: Melissa Meisel
What if your laundry could smell like a high-end luxury fragrance?
Downy just launched Boutique Botanicals, a new line of “nature-inspired” in-wash scent boosters crafted by the perfumers behind the favorite Unlimited N.26 at the Downy Fine Fragrance House.
The scents in the new Happi Top 50 Company’s Boutique Botanicals line include:
Citrea: clementine, blooming neroli and warm white musk
Peonia: peony, sweet azalea and a kick of peppercorn
Folia: basil, bergamot and eucalyptus
“We built Boutique Botanicals on the simple idea that the clothes you wear every day deserve the same sensorial intention as the perfume you put on your skin,” said Benjamin Sattler, vice president of North America Downy. “Scent is one of the most personal ways to express yourself and now that can start with your laundry.”
To celebrate the launch, Downy teamed up with fashion designer Cynthia Rowley to design a limited-edition brooch. The promotion runs until July 9.
“Scent and fashion have always been connected, but this collaboration lets us celebrate that in a new way,” said fashion designer Cynthia Rowley. “I was intrigued by the idea of creating a visual representation of fragrance. My family and I have been fans of Downy for years, so designing this brooch to bring Boutique Botanicals to life felt like a full-circle moment.”
Want to learn more about scent boosters, detergents and other laundry care? Read our article here.
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