P&G’s Ire Over HiSmile’s Toothbrush Claim

A complaint to the NAD is the most-viewed news on our site last week.

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By: TOM BRANNA

Editor

The most-read news on our site for the week ended Sept. 7, 2024.

Procter & Gamble is the biggest player in the US oral care segment. It vigorously defends its home market. In fact, P&G’s complaint to the NAD was the most-read news on Happi.com last week. It beat out another Warning Letter from the US Food and Drug Administration.

Here are the top 10 most-viewed news items on Happi.com for the week ended Sept. 7, 2024.

1. Procter & Gamble Isn’t Smiling About Competitor’s Toothbrush Claims

2.  FDA Issues Warning Letter to Kaylaan LLC

 3. Lemme Links with Fellini Coffee to ‘Wake Up’ New Yorkers

 4. P&G’s Newest Marketing Campaigns Leverage Tennis and Film

 5. 10 Inducted into L’Oréal’s Women of Worth Class of 2024

 6. Maybelline Breathes New Life into Iconic ‘90s Jingle

 7. Coty’s New Adidas Vibes Collection Elevates Mood & Well-Being

8. FDA Issues Warning Letter to Everymarket for Drug Claims

9. ELF Beauty Announces $500 Million Share Repurchase Program

 10. DSM-Firmenich’s Scentmate Sniffs Out Fall’s Whiff-Worthy Fragrance Trends

 

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